DIY or DIY-don’t?

Building a website is a crucial step for many businesses, as it can help to increase visibility and reach new customers. However, while the idea of building a website yourself may seem appealing, the reality is that doing it yourself (DIY) can often be a costly exercise. There are several considerations why building a website yourself can be cost in-effective, including the following:

1. Time Costs

Building a website can be a time-consuming process, especially if you have little to no experience with website development. While it may seem like a cost-effective option at first, the reality is that the time you spend building your own site could be better spent on other areas of your business. Additionally, if you are not familiar with website development, it may take you longer to build your site, which can lead to added expenses in terms of lost productivity.

2. Technical Issues

If you are not familiar with website development, you are likely to run into technical issues along the way. This can include issues with website design, coding, and functionality. These issues can be time-consuming and difficult to resolve, which can result in added expenses in terms of time and resources. Additionally, fixing these issues may require the help of a professional, which can add to the overall cost of building your website.

3. Lack of Expertise

Building a website requires a certain level of expertise, and if you are not familiar with website development, you may not have the skills and knowledge necessary to build a high-quality site. This can lead to a subpar website that does not meet your needs or the needs of your customers. Additionally, a poorly designed website can negatively impact your brand and reputation, which can be costly in the long run.

4. Lack of Functionality

If you are not familiar with website development, you may not be able to build a website that has the features and functionality you need. This can include features like e-commerce capabilities, contact forms, and custom widgets. These features are important for a successful website, and without them, you may be missing out on potential business and revenue.

5. Limited Scalability

Building a website yourself may limit your ability to scale your site in the future. As your business grows, you may need to add additional features or functionality to your site, and if you built your site yourself, you may not have the skills or knowledge necessary to make these changes. This can result in added expenses in terms of hiring a professional to make these changes for you.

6. Search Engine Optimization (SEO)

Search engine optimization (SEO) is an important part of building a successful website, and if you are not familiar with SEO, you may miss important opportunities to optimize your site for search engines. This can result in a website that is difficult to find in search results, which can negatively impact your visibility and reach.

Building a website yourself may seem like a cost-effective option at first, but the reality is that it can often be a costly mistake. From time costs and technical issues to a lack of expertise and functionality, there are many reasons why building a website yourself can be expensive in the long run. By working with a professional web developer, you can ensure that your website is built to meet your needs, is functional and scalable, and is optimized for search engines, which can help you to reach your goals and grow your business.

You Marketing Solutions is here to help. Call us at 02 8850 2555 or fill out our contact form below to start a discussion.