If you are reading this article there’s a fair chance you have an online presence of some kind. Why wouldn’t you? Having a website for your business has so many positives. To start with, the world is online. People communicate online, shop online, market online; they even fall in love online. And yes, while the benefits are many it’s also true to say that not being online means you are missing out on so much. But let’s be positive and look at the benefits.
You gain credibility
Of course you want a great looking website and one which works like a dream. And when you do get that you immediately get the appropriate kudos. Your web presence is there for the entire world to see. You gain credibility. That alone is worth so much – a boost to your sales confidence and the presentation of business which looks and feels professional.
And then there’s brand recognition – your business name, your products or services are set out in style. It’s advertising, marketing and communicating all in one. You want publicity. You want recognition. Building a website is simply the start of so many powerful and profitable things.
Talk to your customers
How can you do that? There are many ways. You can communicate by email, by phone, by personal representation, by fax, by text message and by snail mail. Smoke signals may not be too effective. Each method has their use and value but think what you can do with a brilliant website.
Amongst many things you can have your entire sales catalogue permanently online 24/7. If you want to add a new line, the change can be simple and quick. Want to have a special deal or sale? Your website can have the promotion and details up in a flash. Want to advise your customers about a new development? Want to inform clients about something new and important in your industry? Again it’s dead simple via a website. Printed flyers or ads in journals can date very quickly. With basic steps your website is always up to date.
Save, save and save
Of course setting up a website and then maintaining it is a cost but comparatively that cost is peanuts alongside some of the alternatives. Printing sales material and sending it by post can be seriously expensive and think of the time involved in addressing envelopes. That sort of mail campaign takes time and time is money.
Passive income is great
It’s a nice feeling when you go to sleep to know that your website is still working away online allowing customers around the globe to visit and shop with your company. The expression 24/7 sums up the reality of your website. It’s always there. With the right website builder you can have your intuitive and user-friendly website able to process any and every order which your site attracts whether you’re at work, at play or sound asleep.
If you want your first website and a great new look for your current model, get the best to help you build the best website.
